Pure is dog food with a difference.
Our pioneering approach provides your dog with the natural goodness and nutrients found in raw and homemade food.
Our natural, human quality dog food, uses only the very best fresh and raw ingredients, gently prepared through dehydration to retain essential nutrients.
Success StoriesView all >
"Bonnie loves her pure food and enjoyed mealtimes. Its been a god send during her pregnancy and i'm super excited to wean her little puppies onto it"
"Poppy has been enjoying Pure Pet Food for a month now she can't wait for meal times she usually starts pestering me half an hour before meal times (which she never did before pure pet food) she suffers with alopecia and....
“I am so amazed by the difference in my gorgeous dog thanks to your food! He is allergic to gluten/wheat (and nuts) and it makes him sick and lethargic ....
"Skye has been on Pure a few weeks and no itchiness and I have noticed fur has grown back on the back of her ear tips!!"
"Skye is absolutely loving Pure, and the Meaty Sweeties, she has been on this a few weeks and no itchiness and I have noticed fur has grown back on the back of her ear tips!!
“We wanted to try our pug cross on raw food but just couldn't bring myself to give him it. Then saw this food and bought the trial packs, chicken dinner and terrific turkey. He absolutely loves this food. He has been on it 2 weeks now and his coat already looks so good and a bonus is that he no longer seems to have anal gland issues....