Pure is dog food with a difference.
Our pioneering approach provides your dog with the natural goodness and nutrients found in raw and homemade food.
Our natural, human quality dog food, uses only the very best fresh and raw ingredients, gently prepared through dehydration to retain essential nutrients.
Success StoriesView all >
Thank you Marlene for sending in TJ’s one year update! We couldn’t be happier to hear that TJ hasn't had a bout of colitis since switching to Pure :)
“It's been just over a year now that I discovered PURE PET FOOD for TJ my Shih Tzu. Before I found this food I tried him on most other makes of dog food from wet canned to raw with mixer and dried kibble none help TJ's sensitive tummy….
“You guys have saved me from so much stress with your food. Yoda lost her appetite about a week ago due to pregnancy....
"This is Impy, she is a 7 1/2 month old Bracco Italiano and finding a food to suit her was a challenge to say the least"
“What a fantastic product. I have a 5 month old pup and two adult dogs and my puppy has suffered from upset tummy from the start. After trying several high end complete foods, I stumbled across Pure. I wasn't holding out much hope given I'd resigned myself to the fact the puppy may always have tummy problems....
"My husband heard of Pure pet foods and we decided to give it a go. It is amazing food, she isn't sick at all with it and it has also given her a new lease of life"