Pure is dog food with a difference.
Our pioneering approach provides your dog with the natural goodness and nutrients found in raw and homemade food.
Our natural, human quality dog food, uses only the very best fresh and raw ingredients, gently prepared through dehydration to retain essential nutrients.
Success StoriesView all >
“I am so amazed by the difference in my gorgeous dog thanks to your food! He is allergic to gluten/wheat (and nuts) and it makes him sick and lethargic ....
“We have been feeding our 2 year old beagle Pure for the past 6 months. He loves it! Especially the Duck delight flavour. As a breed that is prone to gaining weight easily we have found that this satisfies his taste-buds and keeps his tummy trim. He also has a history of skin irritation, but since switching him his coat is now beautifully glossy ...
"Cookie my cavalier King Charles is a rescue dog tried lots of foods due to an unknown intolerance including a very expensive vet prescription"
“Hello huge thank you to your amazing dog food. Cookie my cavalier King Charles is a rescue dog tried lots of foods due to an unknown intolerance including a very expensive vet prescription. It and they didn't work they caused tear stains, colitis, weight loss, poor coat condition and excessive thirst...."
“Read the reviews and my first thought this sounds good, my very fussy 6 year old Shih Tzu turns his nose up to most things, so I thought I would try it. Well it was totally amazing to watch him waiting for it to soak....
“Just to let you know I LOVE my new food. I've eaten every meal since Wednesday (which has never happened before), mummy's really impressed. I've tried all four flavours but these two are my favourite”