Pure is dog food with a difference.
Our pioneering approach provides your dog with the natural goodness and nutrients found in raw and homemade food.
Our natural, human quality dog food, uses only the very best fresh and raw ingredients, gently prepared through dehydration to retain essential nutrients.
Success StoriesView all >
Thank you Bill for posting this stunning photo and letting us know how much Faelan the fussy husky loves his Pure
“Faelan my husky/wolf dog cross has always been a fussy eater. But since I got him on to Pure feed he has been thriving....
“We are fostering a wonderful Westie who came to us totally disinterested in food and very itchy. Within seconds of smelling Chicken Dinner all that changed....
“So glad I found this food via a review on a blog. My dachshund ted has been suffering from skin problems for a while"
“So glad I found this food via a review on a blog. My dachshund ted has been suffering from skin problems for a while. He had two lots of antibiotics from the vets which wasn't helping so I decided to try some tweaks to his diet ....
Thank you Marlene for sending in TJ’s one year update! We couldn’t be happier to hear that TJ hasn't had a bout of colitis since switching to Pure :)
“It's been just over a year now that I discovered PURE PET FOOD for TJ my Shih Tzu. Before I found this food I tried him on most other makes of dog food from wet canned to raw with mixer and dried kibble none help TJ's sensitive tummy….