What we do

What We Do

The big difference with Pure is that we prepare all of our meals with dehydration.

Although a much longer process than making a dry or wet dog food, we believe it’s time well spent and the only option to do our ingredients justice.

Dehydration removes the moisture from our natural and human grade dog food ingredients, locking in the nutrients and goodness whilst preserving them. Here’s how it’s done:

Pure natural dog food
Fresh fruit and veg

Our fresh fruit and vegetables are carefully prepared, before they are slowly dehydrated between 60 and 90C.

The simple process of removing the moisture means Pure is around four times as dense in nutrients, vitamins and minerals as you would find in fresh fruit and veg.


Our dehydrated meats are lightly heated at around 90c, just enough to remove any harmful pathogens whilst preserving the nutrients without the need for harsh cooking processes.

They are then carefully dehydrated to remove the moisture, leaving the meat you find in Pure packed with almost 300% more protein than you would find in fresh meat.

Our freeze dried meaty chunks are simply frozen straight from raw.


Rehydrating Pure leaves it looking, smelling and tasting like a fresh homemade meal.

This is where our work ends and we hand over to you. All you need to do is add warm water and serve, it’s that easy!


Still have questions?

Find out more answers on our FAQs page or call us on 01422 379 007 and a member of the team will be delighted to help

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