The Pure Difference
Although a quick & easy option, these dry processed biscuits fail to get our tails wagging. Pure provides a wholesome natural alternative, whilst still being as convenient!
Pure provides the benefits of a wet food by being highly palatable and keeping your dog hydrated. However, we don't add any additives or preservatives and Pure won't go off shortly after opening!
We believe a raw diet is great for your dog, but it doesn’t suit every owner; defrosting raw meat can be really time consuming and can take up a lot of freezer space. Pure is raw without the thaw! Providing complete and balanced nutrition with no risk of salmonella.
Pure is as close as you can get to a fresh homemade meal. Warm, yummy food to please even the fussiest pooch or the most sensitive hound. Serving a fully balanced and complete meal, without making a mess in the kitchen!
Success StoriesView all
“I first ordered this a few weeks ago to try, My 2 Shih Tzus love this food! It's so healthy for them, I love the fact that I know exactly what all the ingredients are, nothing hidden and its human grade....
“My two very fussy Mini Schnauzers have been dining on Pure for a year now and would never go back to anything else"
“My two very fussy Mini Schnauzers have been dining on Pure for a year now and would never go back to anything else. It was with great excitement that new flavours came out and Turkey Terrific is a big big hit. They can't wait to get stuck in which is a joy to see after years of bribery with extra meat tucked away in their old dried food!!...