The Pure Difference


Although a quick & easy option, these dry processed biscuits fail to get our tails wagging. Pure provides a wholesome natural alternative, whilst still being as convenient!

Pure provides the benefits of a wet food by being highly palatable and keeping your dog hydrated. However, we don't add any additives or preservatives and Pure won't go off shortly after opening! 

We believe a raw diet is great for your dog, but it doesn’t suit every owner; defrosting raw meat can be really time consuming and can take up a lot of freezer space. Pure is raw without the thaw! Providing complete and balanced nutrition with no risk of salmonella.

Pure is as close as you can get to a fresh homemade meal. Warm, yummy food to please even the fussiest pooch or the most sensitive hound. Serving a fully balanced and complete meal, without making a mess in the kitchen!


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Our natural, low processed, grain and wheat free recipes are made with only the freshest human grade ingredients which are gently dehydrated to provide a balanced and nutritious diet.

Our gently dehydrated, grain and wheat free mixer recipes are made with only the freshest human grade ingredients allowing raw feeders and home cooks to add their own protein source, cooked meat or raw meat and bones to create a complete and balanced food.

Meaty Sweeties are a healthy low calorie treat which can be fed complimentary to a balanced diet. Made with nothing but fresh human grade ingredients. Just feed one and you will have a best friend for life!


Still have questions?

Find out more answers on our FAQs page or call us on 01422 379 007 and a member of the team will be delighted to help

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