The Pure Difference
Although a quick & easy option, these dry processed biscuits fail to get our tails wagging. Pure provides a wholesome natural alternative, whilst still being as convenient!
Pure provides the benefits of a wet food by being highly palatable and keeping your dog hydrated. However, we don't add any additives or preservatives and Pure won't go off shortly after opening!
We believe a raw diet is great for your dog, but it doesn’t suit every owner; defrosting raw meat can be really time consuming and can take up a lot of freezer space. Pure is raw without the thaw! Providing complete and balanced nutrition with no risk of salmonella.
Pure is as close as you can get to a fresh homemade meal. Warm, yummy food to please even the fussiest pooch or the most sensitive hound. Serving a fully balanced and complete meal, without making a mess in the kitchen!
Success StoriesView all
“My 9 year old spaniel loves this dehydrated raw dog food and so does her owner! So much easier to use than the fresh raw food she has been on for the last two years ....
I bought the trial pack for my old girl after weeks of her not wanting to eat anything including her favourite chicken, veg and gravy. She'll be 16 in a couple of weeks and I was worrying she was at the end of her life and my vet was agreeing too....
He often has problems straining at stool due to anal gland problems but since starting this food he has not been affected
"My husband heard of Pure pet foods and we decided to give it a go. It is amazing food, she isn't sick at all with it and it has also given her a new lease of life"