The Pure Difference
Although a quick & easy option, these dry processed biscuits fail to get our tails wagging. Pure provides a wholesome natural alternative, whilst still being as convenient!
Pure provides the benefits of a wet food by being highly palatable and keeping your dog hydrated. However, we don't add any additives or preservatives and Pure won't go off shortly after opening!
We believe a raw diet is great for your dog, but it doesn’t suit every owner; defrosting raw meat can be really time consuming and can take up a lot of freezer space. Pure is raw without the thaw! Providing complete and balanced nutrition with no risk of salmonella.
Pure is as close as you can get to a fresh homemade meal. Warm, yummy food to please even the fussiest pooch or the most sensitive hound. Serving a fully balanced and complete meal, without making a mess in the kitchen!
Success StoriesView all
"This is Impy, she is a 7 1/2 month old Bracco Italiano and finding a food to suit her was a challenge to say the least"
“What a fantastic product. I have a 5 month old pup and two adult dogs and my puppy has suffered from upset tummy from the start. After trying several high end complete foods, I stumbled across Pure. I wasn't holding out much hope given I'd resigned myself to the fact the puppy may always have tummy problems....
It is a great way to ensure that he is getting all of the nutrients that he needs from his home cooked diet
"This is Aldo our 10 month old French Bulldog. I have recently started feeding Vegiplus to my Frenchie who has food allergies. It is a great way to ensure that he is getting all of the nutrients that he needs from his home cooked diet. I simply add fresh meat to the Vegi mix and he absolutely loves it! ....
“We welcomed Bella into our home in august - Bella is our first puppy & after doing some research we decided we want to feed as much home cooked & raw foods as possible so she will be happy & healthy for many years to come! ....