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The Pure Difference

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Although a quick & easy option, these dry processed biscuits fail to get our tails wagging. Pure provides a wholesome natural alternative, whilst still being as convenient!

Pure provides the benefits of a wet food by being highly palatable and keeping your dog hydrated. However, we don't add any additives or preservatives and Pure won't go off shortly after opening! 

We believe a raw diet is great for your dog, but it doesn’t suit every owner; defrosting raw meat can be really time consuming and can take up a lot of freezer space. Pure is raw without the thaw! Providing complete and balanced nutrition with no risk of salmonella.

Pure is as close as you can get to a fresh homemade meal. Warm, yummy food to please even the fussiest pooch or the most sensitive hound. Serving a fully balanced and complete meal, without making a mess in the kitchen!

 

 
Duck Delight

Duck Delight

This premium meat source, grain and wheat free recipe provides a high protein meal making it well suited to more active dogs, puppies and during pregnancy, as well as dogs who need to gain a little extra weight.

 
Chicken Delicious

Chicken Delicious

Our original fussy dog recipe provides a grain free, high protein meal making it perfect for more active dogs, puppies and during pregnancy, as well as dogs who need to gain a little extra weight.

 
Fish Supper

Fish Supper

Fish Supper is a single source protein, complete human quality food packed with chunky freeze dried raw fish pieces, grain free with added Superfood ingredients.

 
Mixed Recipe 2 x 4kg Selector

Mixed Recipe 2 x 4kg Selector

Take advantage of our 2 x 4kg order discounts across mixed recipes.

 
Meaty Sweetie: Chicken & Coconut Oil

Meaty Sweetie: Chicken & Coconut Oil

Meaty Sweeties are a healthy low calorie treat which can be fed complimentary to a balanced diet. Just feed one and you will have a best friend for life!

 
Meaty Sweetie: Duck, Apple & Coconut Oil

Meaty Sweetie: Duck, Apple & Coconut Oil

Meaty Sweeties are a healthy low calorie treat which can be fed complimentary to a balanced diet. Just feed one and you will have a best friend for life!

 
Meaty Toppings: Superfood Boost

Meaty Toppings: Superfood Boost

Entice fussy dogs and provide a nutritional boost with our grain free chicken Superfood Topper!

 
Starter Packs

Starter Packs

Take advantage of our fantastic starter pack offers. Free delivery on all orders.

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Still have questions?

Find out more answers on our FAQs page or call us on 01422 379 007 and a member of the team will be delighted to help

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