The Pure Difference
Although a quick & easy option, these dry processed biscuits fail to get our tails wagging. Pure provides a wholesome natural alternative, whilst still being as convenient!
Pure provides the benefits of a wet food by being highly palatable and keeping your dog hydrated. However, we don't add any additives or preservatives and Pure won't go off shortly after opening!
We believe a raw diet is great for your dog, but it doesn’t suit every owner; defrosting raw meat can be really time consuming and can take up a lot of freezer space. Pure is raw without the thaw! Providing complete and balanced nutrition with no risk of salmonella.
Pure is as close as you can get to a fresh homemade meal. Warm, yummy food to please even the fussiest pooch or the most sensitive hound. Serving a fully balanced and complete meal, without making a mess in the kitchen!
Success StoriesView all
“I have an 18 month old Cavalier King Charles who has serious food/eating issues. He has a very sensitive digestive system and although the problem that caused him to pass frank blood whilst opening his bowels was resolved a few months ago, his fear of eating still remained. I have to sit on the floor, hand feeding him with organic chicken and steak. I don't like giving him grain, so supplemented his diet with sweet potato and root vegetables ....
"Bertie has had a sensitive tummy since we first had him. I tried feeding him fresh ingredients, as well as 'good quality' kibble"
“Bertie has had a sensitive tummy since we first had him. I tried feeding him fresh ingredients, as well as 'good quality' kibble. Searching for an alternative food, I read reviews on Pure and ordered 2 trial packs. Immediately ....
“Read the reviews and my first thought this sounds good, my very fussy 6 year old Shih Tzu turns his nose up to most things, so I thought I would try it. Well it was totally amazing to watch him waiting for it to soak....
“Ralph loves his turkey terrific and today he's trying duck... I know he doesn't look happy but he is!"
"Jackson is 19 weeks old. He's always had smelly wind, runny poos and itchy skin ...."
"My French bulldog Pierre is 3 years old. We have had Pierre from a puppy and he has always had an issue with bringing up his food after eating it"
“My French bulldog Pierre is 3 years old. We have had Pierre from a puppy and he has always had an issue with bringing up his food after eating it. Even when he wasn't running around. We tried everything.....changing food, making sure he only ate in the evening. Nothing worked. He had an operation and that didn't even work.