The Pure Difference
Although a quick & easy option, these dry processed biscuits fail to get our tails wagging. Pure provides a wholesome natural alternative, whilst still being as convenient!
Pure provides the benefits of a wet food by being highly palatable and keeping your dog hydrated. However, we don't add any additives or preservatives and Pure won't go off shortly after opening!
We believe a raw diet is great for your dog, but it doesn’t suit every owner; defrosting raw meat can be really time consuming and can take up a lot of freezer space. Pure is raw without the thaw! Providing complete and balanced nutrition with no risk of salmonella.
Pure is as close as you can get to a fresh homemade meal. Warm, yummy food to please even the fussiest pooch or the most sensitive hound. Serving a fully balanced and complete meal, without making a mess in the kitchen!
Success StoriesView all
"Jackson is 19 weeks old. He's always had smelly wind, runny poos and itchy skin ...."
“My 9 year old spaniel loves this dehydrated raw dog food and so does her owner! So much easier to use than the fresh raw food she has been on for the last two years ....
"I tried your food a few months ago and although my dog loved it I took her off it as it was more convenient for her to be on the same food as our new puppy. I put her on a natural dry and wet mix which is what she's always loved and she refused it ....
"Before Pure Pet Food Bruno's coat had lost its shine and he was overweight...."
“We welcomed Bella into our home in august - Bella is our first puppy & after doing some research we decided we want to feed as much home cooked & raw foods as possible so she will be happy & healthy for many years to come! ....