The Pure Difference
Although a quick & easy option, these dry processed biscuits fail to get our tails wagging. Pure provides a wholesome natural alternative, whilst still being as convenient!
Pure provides the benefits of a wet food by being highly palatable and keeping your dog hydrated. However, we don't add any additives or preservatives and Pure won't go off shortly after opening!
We believe a raw diet is great for your dog, but it doesn’t suit every owner; defrosting raw meat can be really time consuming and can take up a lot of freezer space. Pure is raw without the thaw! Providing complete and balanced nutrition with no risk of salmonella.
Pure is as close as you can get to a fresh homemade meal. Warm, yummy food to please even the fussiest pooch or the most sensitive hound. Serving a fully balanced and complete meal, without making a mess in the kitchen!
Success StoriesView all
“We have been feeding our 2 year old beagle Pure for the past 6 months. He loves it! Especially the Duck delight flavour. As a breed that is prone to gaining weight easily we have found that this satisfies his taste-buds and keeps his tummy trim. He also has a history of skin irritation, but since switching him his coat is now beautifully glossy ...
"Skye has been on Pure a few weeks and no itchiness and I have noticed fur has grown back on the back of her ear tips!!"
"Skye is absolutely loving Pure, and the Meaty Sweeties, she has been on this a few weeks and no itchiness and I have noticed fur has grown back on the back of her ear tips!!
“My Boston terrier Louis has been on Pure since June and it’s been a God send. “My Boston terrier Louis has been on Pure since June and it’s been a God send. From being a puppy he has suffered from a sensitive tummy and...
"The biggest difference I have noticed is that she no longer gets the ugly red tear stains in her eyes and around her mouth which were really bad"
I thought I would write to let you know how much my little Bichonpoo loves Pure so much. Not only has it helped Bronte's little hotspots which the breed is prone to but the biggest difference I have noticed is that she no longer gets the ugly red tear stains in her eyes and around her mouth which were really bad....
"I was worried Sheldon would turn his nose to new food as he can be fussy eater.
To my pleasant surprise, Sheldon loved it immediately and I have been Buying Pure Pet foods for a little over three months.
Sheldon's coat is shinier than ever and he scored a perfect weight by his veterinarian at his last checkup....
"We have two Wire Fox Terriers, one of which suffers from skin problems (itchy and prone to infections). When the skin problems start, medication including antihistamines and antibiotics, just manage to keep the condition under control but it has always reappeared ....