The Pure Difference
Although a quick & easy option, these dry processed biscuits fail to get our tails wagging. Pure provides a wholesome natural alternative, whilst still being as convenient!
Pure provides the benefits of a wet food by being highly palatable and keeping your dog hydrated. However, we don't add any additives or preservatives and Pure won't go off shortly after opening!
We believe a raw diet is great for your dog, but it doesn’t suit every owner; defrosting raw meat can be really time consuming and can take up a lot of freezer space. Pure is raw without the thaw! Providing complete and balanced nutrition with no risk of salmonella.
Pure is as close as you can get to a fresh homemade meal. Warm, yummy food to please even the fussiest pooch or the most sensitive hound. Serving a fully balanced and complete meal, without making a mess in the kitchen!
Success StoriesView all
“We are fostering a wonderful Westie who came to us totally disinterested in food and very itchy. Within seconds of smelling Chicken Dinner all that changed....
We are absolutely delighted Devon has made a full recovery from parvovirus and she is loving her Pure!
I was very reassured by the fact that Pure have an online chat which means I could ask questions whenever I wanted to....
"We were up & down to the vets every week he had daily antihistamines & 2 lots of antibiotics I Googled his symptoms & an advert for pure pet food came up so I read the reviews & decided to give it ago."
“My Schnauzer is suffering from allergies (grain) and on top of that she is producing urate crystals which have to be controlled with vet prescribed diet and drugs. Problem is the prescription diet caused her allergy to get worse and she didn't want to eat it at all ….
"I was worried Sheldon would turn his nose to new food as he can be fussy eater.
To my pleasant surprise, Sheldon loved it immediately and I have been Buying Pure Pet foods for a little over three months.
Sheldon's coat is shinier than ever and he scored a perfect weight by his veterinarian at his last checkup....