The Pure Difference
Although a quick & easy option, these dry processed biscuits fail to get our tails wagging. Pure provides a wholesome natural alternative, whilst still being as convenient!
Pure provides the benefits of a wet food by being highly palatable and keeping your dog hydrated. However, we don't add any additives or preservatives and Pure won't go off shortly after opening!
We believe a raw diet is great for your dog, but it doesn’t suit every owner; defrosting raw meat can be really time consuming and can take up a lot of freezer space. Pure is raw without the thaw! Providing complete and balanced nutrition with no risk of salmonella.
Pure is as close as you can get to a fresh homemade meal. Warm, yummy food to please even the fussiest pooch or the most sensitive hound. Serving a fully balanced and complete meal, without making a mess in the kitchen!
Success StoriesView all
"Cookie my cavalier King Charles is a rescue dog tried lots of foods due to an unknown intolerance including a very expensive vet prescription"
“Hello huge thank you to your amazing dog food. Cookie my cavalier King Charles is a rescue dog tried lots of foods due to an unknown intolerance including a very expensive vet prescription. It and they didn't work they caused tear stains, colitis, weight loss, poor coat condition and excessive thirst...."
"Jackson is 19 weeks old. He's always had smelly wind, runny poos and itchy skin ...."
“We are fostering a wonderful Westie who came to us totally disinterested in food and very itchy. Within seconds of smelling Chicken Dinner all that changed....
“My Rhodesian Ridgeback Ringo has always liked his food but he loves Pure Food I've never seen him so excited!
“My Rhodesian Ridgeback Ringo has always liked his food but he loves Pure Food I've never seen him so excited! He was previously fed a raw diet and was having trouble going to the toilet and also had regular skin breakouts....
“I have spent hundreds of euro on blood tests, skin biopsies and different food products. I searched for grain free foods and found Pure...