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Hypoallergenic

 

The Pure Difference

DehydratedDehydrated
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Although a quick & easy option, these dry processed biscuits fail to get our tails wagging. Pure provides a wholesome natural alternative, whilst still being as convenient!

Pure provides the benefits of a wet food by being highly palatable and keeping your dog hydrated. However, we don't add any additives or preservatives and Pure won't go off shortly after opening! 

We believe a raw diet is great for your dog, but it doesn’t suit every owner; defrosting raw meat can be really time consuming and can take up a lot of freezer space. Pure is raw without the thaw! Providing complete and balanced nutrition with no risk of salmonella.

Pure is as close as you can get to a fresh homemade meal. Warm, yummy food to please even the fussiest pooch or the most sensitive hound. Serving a fully balanced and complete meal, without making a mess in the kitchen!

 

 
Turkey Terrific

Turkey Terrific

This super sensitive recipe provides a grain free, low processed meal making it ideal for sensitive dogs or those who are prone to carry a little extra weight.

 
Chicken Dinner

Chicken Dinner

An economical way to feed a healthy low processed diet to picky or sensitive dogs who deserve the best. A moderate level of protein and fat make this recipe perfect for adult maintenance, senior dogs, as well as dogs who are prone to carry extra weight.

 
Duck Delight

Duck Delight

This premium meat source, grain and wheat free recipe provides a high protein meal making it well suited to more active dogs, puppies and during pregnancy, as well as dogs who need to gain a little extra weight.

 
Chicken Delicious

Chicken Delicious

Our original fussy dog recipe provides a grain free, high protein meal making it perfect for more active dogs, puppies and during pregnancy, as well as dogs who need to gain a little extra weight.

 
Fish Supper

Fish Supper

Fish Supper is a single source protein, complete human quality food packed with chunky freeze dried raw fish pieces, grain free with added Superfood ingredients.

 
Vegi Plus Mixer

Vegi Plus Mixer

Vegi Plus is a healthy, versatile mixer which can simply be added to current meals or used by home cooks and raw feeders to add their own protein source, cooked meat or raw meat and bones, to create a complete and balanced meal.

 
Mixed Recipe 2 x 4kg Selector

Mixed Recipe 2 x 4kg Selector

Take advantage of our 2 x 4kg order discounts across mixed recipes.

 
Meaty Sweetie: Chicken & Coconut Oil

Meaty Sweetie: Chicken & Coconut Oil

Meaty Sweeties are a healthy low calorie treat which can be fed complimentary to a balanced diet. Just feed one and you will have a best friend for life!

 
Meaty Sweetie: Duck, Apple & Coconut Oil

Meaty Sweetie: Duck, Apple & Coconut Oil

Meaty Sweeties are a healthy low calorie treat which can be fed complimentary to a balanced diet. Just feed one and you will have a best friend for life!

 
Meaty Toppings: Superfood Boost

Meaty Toppings: Superfood Boost

Entice fussy dogs and provide a nutritional boost with our grain free chicken Superfood Topper!

 
Starter Packs

Starter Packs

Take advantage of our fantastic starter pack offers. Free delivery on all orders.

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Still have questions?

Find out more answers on our FAQs page or call us on 01422 379 007 and a member of the team will be delighted to help

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