The Pure Difference
Although a quick & easy option, these dry processed biscuits fail to get our tails wagging. Pure provides a wholesome natural alternative, whilst still being as convenient!
Pure provides the benefits of a wet food by being highly palatable and keeping your dog hydrated. However, we don't add any additives or preservatives and Pure won't go off shortly after opening!
We believe a raw diet is great for your dog, but it doesn’t suit every owner; defrosting raw meat can be really time consuming and can take up a lot of freezer space. Pure is raw without the thaw! Providing complete and balanced nutrition with no risk of salmonella.
Pure is as close as you can get to a fresh homemade meal. Warm, yummy food to please even the fussiest pooch or the most sensitive hound. Serving a fully balanced and complete meal, without making a mess in the kitchen!
Success StoriesView all
“I have a 5 year old Doberman who became extremely sensitive to and reactive to grass seed and almost anything else it seemed"
“I have a 5 year old Doberman who became extremely sensitive to and reactive to grass seed and almost anything else it seemed. Although she was treated by the vets the scratching was persistent ....
"Jackson is 19 weeks old. He's always had smelly wind, runny poos and itchy skin ...."
“My 9 year old spaniel loves this dehydrated raw dog food and so does her owner! So much easier to use than the fresh raw food she has been on for the last two years ....
She has been on Pure for a few months now and loves it and no infections
“Read the reviews and my first thought this sounds good, my very fussy 6 year old Shih Tzu turns his nose up to most things, so I thought I would try it. Well it was totally amazing to watch him waiting for it to soak....