The Pure Difference
Although a quick & easy option, these dry processed biscuits fail to get our tails wagging. Pure provides a wholesome natural alternative, whilst still being as convenient!
Pure provides the benefits of a wet food by being highly palatable and keeping your dog hydrated. However, we don't add any additives or preservatives and Pure won't go off shortly after opening!
We believe a raw diet is great for your dog, but it doesn’t suit every owner; defrosting raw meat can be really time consuming and can take up a lot of freezer space. Pure is raw without the thaw! Providing complete and balanced nutrition with no risk of salmonella.
Pure is as close as you can get to a fresh homemade meal. Warm, yummy food to please even the fussiest pooch or the most sensitive hound. Serving a fully balanced and complete meal, without making a mess in the kitchen!
Success StoriesView all
"Jackson is 19 weeks old. He's always had smelly wind, runny poos and itchy skin ...."
“My two very fussy Mini Schnauzers have been dining on Pure for a year now and would never go back to anything else"
“My two very fussy Mini Schnauzers have been dining on Pure for a year now and would never go back to anything else. It was with great excitement that new flavours came out and Turkey Terrific is a big big hit. They can't wait to get stuck in which is a joy to see after years of bribery with extra meat tucked away in their old dried food!!...
"Cookie my cavalier King Charles is a rescue dog tried lots of foods due to an unknown intolerance including a very expensive vet prescription"
“Hello huge thank you to your amazing dog food. Cookie my cavalier King Charles is a rescue dog tried lots of foods due to an unknown intolerance including a very expensive vet prescription. It and they didn't work they caused tear stains, colitis, weight loss, poor coat condition and excessive thirst...."
“We have been feeding our 2 year old beagle Pure for the past 6 months. He loves it! Especially the Duck delight flavour. As a breed that is prone to gaining weight easily we have found that this satisfies his taste-buds and keeps his tummy trim. He also has a history of skin irritation, but since switching him his coat is now beautifully glossy ...
“Read the reviews and my first thought this sounds good, my very fussy 6 year old Shih Tzu turns his nose up to most things, so I thought I would try it. Well it was totally amazing to watch him waiting for it to soak....