These low processed, grain, wheat, gluten and cereal free recipes are made with only the freshest human grade ingredients which are gently dehydrated to provide a balanced, nutritious and hypoallergenic diet.
Success StoriesView all
"When the vet told us Bobby probably had food allergies we were offered tests to find out what was going on. His insurance would cover the cost but we didn't feel happy to subject him to invasive biopsies...."
“Ralph loves his turkey terrific and today he's trying duck... I know he doesn't look happy but he is!"
“My two very fussy Mini Schnauzers have been dining on Pure for a year now and would never go back to anything else"
“My two very fussy Mini Schnauzers have been dining on Pure for a year now and would never go back to anything else. It was with great excitement that new flavours came out and Turkey Terrific is a big big hit. They can't wait to get stuck in which is a joy to see after years of bribery with extra meat tucked away in their old dried food!!...
"This is Impy, she is a 7 1/2 month old Bracco Italiano and finding a food to suit her was a challenge to say the least"
“What a fantastic product. I have a 5 month old pup and two adult dogs and my puppy has suffered from upset tummy from the start. After trying several high end complete foods, I stumbled across Pure. I wasn't holding out much hope given I'd resigned myself to the fact the puppy may always have tummy problems....
“My Rhodesian Ridgeback Ringo has always liked his food but he loves Pure Food I've never seen him so excited!
“My Rhodesian Ridgeback Ringo has always liked his food but he loves Pure Food I've never seen him so excited! He was previously fed a raw diet and was having trouble going to the toilet and also had regular skin breakouts....