The Pure Difference
Although a quick & easy option, these dry processed biscuits fail to get our tails wagging. Pure provides a wholesome natural alternative, whilst still being as convenient!
Pure provides the benefits of a wet food by being highly palatable and keeping your dog hydrated. However, we don't add any additives or preservatives and Pure won't go off shortly after opening!
We believe a raw diet is great for your dog, but it doesn’t suit every owner; defrosting raw meat can be really time consuming and can take up a lot of freezer space. Pure is raw without the thaw! Providing complete and balanced nutrition with no risk of salmonella.
Pure is as close as you can get to a fresh homemade meal. Warm, yummy food to please even the fussiest pooch or the most sensitive hound. Serving a fully balanced and complete meal, without making a mess in the kitchen!
Success StoriesView all
“My Boston terrier Louis has been on Pure since June and it’s been a God send. “My Boston terrier Louis has been on Pure since June and it’s been a God send. From being a puppy he has suffered from a sensitive tummy and...
“My Schnauzer is suffering from allergies (grain) and on top of that she is producing urate crystals which have to be controlled with vet prescribed diet and drugs. Problem is the prescription diet caused her allergy to get worse and she didn't want to eat it at all ….
“My Rhodesian Ridgeback Ringo has always liked his food but he loves Pure Food I've never seen him so excited!
“My Rhodesian Ridgeback Ringo has always liked his food but he loves Pure Food I've never seen him so excited! He was previously fed a raw diet and was having trouble going to the toilet and also had regular skin breakouts....
She has been on Pure for a few months now and loves it and no infections