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Privacy & Cookie Policy

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal information. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.

We collect, use and are responsible for certain personal information about you. When we do so we are subject to the General Data Protection Regulation, which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

Key terms

It would be helpful to start by explaining some key terms used in this policy:

We, us, our

Pure Pet Food Ltd

 

 

Our data protection officer

Mathew Cockroft

mat@purepetfood.co.uk

Personal information

Any information relating to an identified or identifiable individual

Special category personal information

Personal information revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs or trade union membership

Genetic and biometric data

Data concerning health, sex life or sexual orientation

 

Personal information we collect about you

We may collect and use the following personal information about you:

1.          your name and contact information, including email address and telephone number

2.          your billing information, transaction and payment card information

3.          your contact history, purchase history and saved items

4.          information from accounts you link to us, eg. Facebook, Instagram, Twitter or other platforms

5.          Information about how you use our website, IT, communication and other systems

6.          your responses to surveys, competitions and promotions.

This personal information is required to provide products to you. If you do not provide personal information we ask for, it may delay or prevent us from providing products to you.

How your personal information is collected

We collect most of this personal information directly from you—in person, by telephone, text or email and via our website. However, we may also collect information:         

1.          from a third party with your consent, eg. Facebook, Twitter or Instagram

2.          from cookies on our website—for more information on our use of cookies, please see our cookies policy

3.          via our IT systems, eg: automated monitoring of our websites and other technical systems, such as our computer networks and connections, CCTV and access control systems, communications systems, email and instant messaging systems

How and why we use your personal information

Under data protection law, we can only use your personal information if we have a proper reason for doing so, eg:

1.          to comply with our legal and regulatory obligations;

2.          for the performance of our contract with you or to take steps at your request before entering into a contract;

3.          for our legitimate interests or those of a third party; or

4.          where you have given consent.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

The table below explains what we use (process) your personal information for and our reasons for doing so:

What we use your personal information for

Our reasons

To provide products to you

For the performance of our contract with you or to take steps at your request before entering into a contract

To prevent and detect fraud against you

For our legitimate interests or those of a third party, ie to minimise fraud that could be damaging for us and for you

Ensuring business policies are adhered to, eg policies covering security and internet use

For our legitimate interests or those of a third party, ie to make sure we are following our own internal procedures so we can deliver the best service to you

Operational reasons, such as improving efficiency, training and quality control

For our legitimate interests or those of a third party, ie to be as efficient as we can so we can delivery the best service for you at the best price

Ensuring the confidentiality of commercially sensitive information

For our legitimate interests or those of a third party, ie to protect trade secrets and other commercially valuable information

To comply with our legal and regulatory obligations

Statistical analysis to help us manage our business, eg in relation to our financial performance, customer base, product range or other efficiency measures

For our legitimate interests or those of a third party, ie to be as efficient as we can so we can delivery the best service for you at the best price

Preventing unauthorised access and modifications to systems

For our legitimate interests or those of a third party, ie to prevent and detect criminal activity that could be damaging for us and for you

To comply with our legal and regulatory obligations

Updating and enhancing customer records

For the performance of our contract with you or to take steps at your request before entering into a contract

To comply with our legal and regulatory obligations

For our legitimate interests or those of a third party, eg making sure that we can keep in touch with our customers about existing orders and new products

Statutory returns

To comply with our legal and regulatory obligations

Ensuring safe working practices, staff administration and assessments

To comply with our legal and regulatory obligations

For our legitimate interests or those of a third party, eg to make sure we are following our own internal procedures and working efficiently so we can deliver the best service to you

Marketing our services and those of selected third parties to:

—existing and former customers;

—third parties who have previously expressed an interest in our services;

—third parties with whom we have had no previous dealings.

For our legitimate interests or those of a third party, ie to promote our business to existing and former customers

External audits and quality checks, eg for ISO or Investors in People accreditation and the audit of our accounts

For our legitimate interests or a those of a third party, ie to maintain our accreditations so we can demonstrate we operate at the highest standards

To comply with our legal and regulatory obligations

 Promotional communications

We may use your personal information to send you updates (by email, text message, telephone or post) about our products, including exclusive offers, promotions or new products.

We have a legitimate interest in processing your personal information for promotional purposes (see above How and why we use your personal information). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.

We will always treat your personal information with the utmost respect and never sell it with other organisations for marketing purposes.

You have the right to opt out of receiving promotional communications at any time by: 

1.          contacting us at hello@purepetfood.co.uk

2.          using the unsubscribelink in emails or ‘STOP’ number in texts

We may ask you to confirm or update your marketing preferences if you instruct us to provide further products in the future, or if there are changes in the law, regulation, or the structure of our business.

 Who we share your personal information with

We routinely share personal information with:

1.          third parties we use to help deliver our products to you, eg payment service providers, warehouses and delivery companies;

2.          other third parties we use to help us run our business, eg marketing agencies or website hosts;

3.          third parties approved by you, eg social media sites you choose to link your account to or third party payment providers.

 

Still have questions?

Find out more answers on our FAQs page or call us on 01422 379 007 and a member of the team will be delighted to help

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