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Convenient fresh dog food, no compromises!

50% Dog Vouchers
50% Dog Vouchers - F9 Healthy Choices Made Easy

Don't want to feed your pet a highly processed kibble food but still want convenience?

50% Dog Vouchers - F9 Healthy Choices Made Easy

Pure is healthy pet food made easy, just add water & serve

50% Dog Vouchers - F9 Healthy Choices Made Easy

Perfect for fussy and sensitive dogs

50% Dog Vouchers - F9 Healthy Choices Made Easy

Lovingly made in our own food facility in Yorkshire

50% Dog Vouchers - F9 Healthy Choices Made Easy

Simple natural ingredients with no grains or preservatives

How It Works

  50% Dog Vouchers - F9 Healthy Choices Made Easy
50% Dog Vouchers - F9 Healthy Choices Made Easy
50% Dog Vouchers - F9 Healthy Choices Made Easy
50% Dog Vouchers - F9 Healthy Choices Made Easy

Our Story

WHY WOULD YOU FEED YOUR PET YOU WOULDN'T EAT YOURSELF?

Just a few years ago this was exactly what founders, and childhood friends, Dan and Mat wondered. When they researched the wet and dry dog food currently available on the market, it made little sense that high-processed food, containing low quality ingredients, manufactured into small biscuits that are fed to pets each day was the best possible diet option.

50% Dog Vouchers - F9 Healthy Choices Made Easy
 
She has been on Pure Pet Food for about three weeks now and I am amazed at the change in her!

She has been on Pure Pet Food for about three weeks now and I am amazed at the change in her!

I am almost afraid to say this but Millie - my 12 year old Beagle - has suffered from a yeast infection on her skin for years. She is continually scratching and looking quite uncomfortable. She has been on Pure Pet Food for about three weeks now and I am...

He hasn’t licked a bowl clean in weeks!

He hasn’t licked a bowl clean in weeks!

“This is Alfie. He’s 6 months now and been fed a raw diet. We’ve struggled to switch him to anything else since he went off raw Nutriment. Started him on Pure yesterday and he loves it. Hasn’t licked a bowl clean in weeks! Every time I’m in the kitchen he’s...

Alfie had very loose poop, now its normal within 2 days!

Alfie had very loose poop, now its normal within 2 days!

"Just had to let you know that our boys have been on Pure for 2 days proper now, not only do they love it, but Alfie had very loose poop, now its normal within 2 days! Absolutely brilliant. Thank you and keep up the good work" Anne Starter Packs we...

This food has literally been our dogs saviour

This food has literally been our dogs saviour

I just wanted to let you know this food has literally been our dogs saviour as she has been so poorly over last week with pancreatitis and neurological problems. Your Turkey Terrific made up almost like soup is all she will eat, We’re now very happy to say is making...

Chase loves it and his tummy is already better!

Chase loves it and his tummy is already better!

Just gave Chase his 2nd bowl of Pure, he loves it and his tummy is already better! Thankyou so muchAngie and Chase Starter Packs we recommended for stomach sensitivities ...

I started my dog Mabel on Pure this week and she is absolutely loving it!

I started my dog Mabel on Pure this week and she is absolutely loving it!

I just wanted to let you know that I started my dog Mabel on Pure this week and she is absolutely loving it! She actually turned down her beloved chew stick to eat it this morning! She usually never gives up that chew for anything! So just wanted to say...

The only food my very fussy Cavapoo will eat

The only food my very fussy Cavapoo will eat

The only food my very fussy Cavapoo will eat. We have finally been able to get some weight on her after being told by our vets she is underweight. Excellent customer service and delivery too. Would highly recommend this food to anyone wanting to feed their dog or cat a...

Tasha can be fussy when it comes to her food

Tasha can be fussy when it comes to her food

Tasha can be fussy when it comes to her food, but as soon as I put this down, she ate the lot! Ordered more and we definitely recommend. Deborah & Tasha Starter Packs we recommended for fussy dogs ...