

OUR STORY
WHY WOULD YOU FEED YOUR PET SOMETHING YOU WOULDN'T EAT YOURSELF?
Just a few years ago this was exactly what founders, and childhood friends, Dan and Mat wondered. When they researched the wet and dry dog food currently available on the market, it made little sense that high-processed food, containing low quality ingredients, manufactured into small biscuits that are fed to pets each day was the best possible diet option.
