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Convenient fresh dog food, no compromises!

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OUR STORY

WHY WOULD YOU FEED YOUR PET YOU WOULDN'T EAT YOURSELF?

Just a few years ago this was exactly what founders, and childhood friends, Dan and Mat wondered. When they researched the wet and dry dog food currently available on the market, it made little sense that high-processed food, containing low quality ingredients, manufactured into small biscuits that are fed to pets each day was the best possible diet option.

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I tried my extremely fussy cat on the surf and turf and he absolutely loved it!

I tried my extremely fussy cat on the surf and turf and he absolutely loved it!

“Hi, I just wanted to tell you I received my sample packs today, tried my extremely fussy cat on the surf and turf and he absolutely loved it, he could barely wait for me to rehydrate it and was trying to eat it dry! He's rarely quite so excited about...

I can't believe how much my great Dane loves this stuff!!

I can't believe how much my great Dane loves this stuff!!

“I can't believe how much my great Dane loves this stuff!! When I pick up the box she nudges me like crazy! Does not do this with any other food ❤️”  Starter Packs we recommended for fussy dogs ...

Oh my GOODNESS! What on earth is going on!

Oh my GOODNESS! What on earth is going on!

“Oh my GOODNESS! What on earth is going on! My 13-year-old dog who has literally been force fed is now guzzling down his meal and has been returning to his empty bowl every 3 minutes for the last hour!!! I wouldn’t normally message to praise a new company this much,...

Wow, I’m impressed. Just tried Mandy with the chicken dinner for fussy eaters

Wow, I’m impressed. Just tried Mandy with the chicken dinner for fussy eaters

Wow, I’m impressed. Just tried Mandy with the chicken dinner for fussy eaters. This is a dog who, since we adopted her, had refused to eat any type of dog food or even put her face in a dish! She waited impatiently for it to rehydrate then she just wolfed...

Alfie absolutely loves it & no digestion issue either...win win!”

Alfie absolutely loves it & no digestion issue either...win win!”

 “My dog (Alfie) was not taking to the grain free foods I was trialling him on.  Now pretty much all the way through his first Pure box, he absolutely loves it & no digestion issue either...win win!” Nicky and Alfie Starter Packs we recommended for stomach sensitivities ...

All round satisfaction!

All round satisfaction!

Great customer service, always able to help and answer questions. I was unsure about switching to this food - my 1 year old loves it! Bit too early to say if it helps with anal gland problems. Deliveries are next day and communication is really good. It is a bit...

I spent years looking for a food that suited their digestive issues

I spent years looking for a food that suited their digestive issues

“My two adult cats and new kitten are thriving on Pure. I spent years looking for a food that suited their digestive issues. The adult cats have eaten Pure twice a day every day for coming up to a year now, which is unheard of for any of the other...

Your food has been fantastic, not only does she love it, it hasn’t upset her stomach

Your food has been fantastic, not only does she love it, it hasn’t upset her stomach

“Boo is 1 & CoCo is 12 weeks and I have to say we have had lots of problems with Boo and CoCo's stomach. Your food has been fantastic, not only does she love it, it hasn’t upset her stomach and if you don’t mind me saying, she doesn’t fart now...

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