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Brilliant Beef is a single source protein, complete human quality food packed with freeze dried Beef. Grain and potato free with added superfood ingredients, Brilliant Beef is perfect for active dogs and puppies, dogs with multiple meat intolerance, potato allergies and is a hit with even the fussiest of pooches.
Why Freeze Dried
Our freeze dry technology allows for the preservation of meat without exposure to high temperature and pressure, retaining a real meat texture with zero preservatives. Freeze dried recipes are the easiest way to give your dog the goodness of a raw food diet without the prep, and with no need to store in a freezer..
Human Quality Food
We make pure food from 100% human quality ingredients, the standards in making Pure are so high in fact that we are regulated by both the human and the animal food authorities. Pure foods contain no grains or gluten and are high in protein, ensuring a healthy balanced diet. Why would you feed your best friend something you wouldn’t eat yourself…
Just Add Warm Water
This unique process gives Pure all of the advantages of both wet & dry food. Adding water allows the food to expand in the bowl rather than the stomach making it easier to chew and helping to prevent bloating, whilst reducing the risk of dehydration. At the same time like a good quality dry food Pure is super easy to store and has a great shelf life.
Average feeding cost per day including delivery (Based on feeding from a 2 x 4kg order)
|Dog's Weight (kg)||2.5kg||5kg||10kg||12.5kg||15kg||20kg||30kg|
Delivery is free on all UK orders over £20 including VAT. Orders under this amount are subject to a £5.00 delivery charge. For further information and details of worldwide delivery please see our delivery informationpage.
Beef & Beef Liver (50%)
Beef is rich in essential amino acids and vitamins and minerals such as, zinc, selenium, iron, niacin, and vitamin B6 and B12.
Carrots contain more carotene than can be found in any other vegetable. Carotene is converted into vitamin A which provides important antioxidant benefits and phytonutrients.
A great source of Vitamin C, parsnip also contains many poly-acetylene anti-oxidants such as falcarinol, falcarindiol, panaxydiol, and methyl-falcarindiol, as well as being an excellent source of dietary fibre.
Celery is very low in fat and cholesterol and is an excellent source of fibre, vitamins A, C, and K, folate, potassium and manganese
Coconut is a fantastic source of iron, as well as vitamin E and vitamin K, shown to promote healthy skin, coat and metabolism.
All of our complete wholefoods contain added vitamin and minerals providing nutrients essential to healthy bones, blood and overall development.
Pure foods contain no rendered meats or derivatives, no wheat, corn or soya, colours, taste enhancers, sweeteners or any other nasty bits.
|Protein||Fat||Crude fibre||Ash||kcal per 100g|
|37 %||22 %||3.1 %||5.7 %||464|
Nutritional Additives (per kg)
Vitamin A 0,45 mg, Vitamin D3 0,0125 mg, Vitamin E 33,50 mg, Folic acid 0,30 mg, Niacin 20,00 mg, Pantothenic acid 18,00 mg, Vitamin B2 8,00 mg, Vitamin B12 0,04 mg, Vitamin B1 2,50 mg, Vitamin B6 1,50 mg, Biotin 0,02 mg, Vitamin C 500,00 mg, Selenium 0,35 mg, Iodine 1,50 mg, Manganese 50,00 mg, Copper 10,00 mg, Zinc 90,00 mg, Iron 90,00 mg, Choline 1.600,00 mg, Calcium 10.000,00 mg, Phosphorus 9.000,00 mg, Potassium 3.500,00 mg.
Beef & Beef Liver (50%), Parsnip, Carrot, Celery, Coconut, Minerals.
If kept in a cool, dry and dark place Pure food will last up to 12 months. Once water is added the food should be treated as fresh, refrigerated and used within 48 hours.
All complete Pure foods are balanced meals and are fine to feed as a standalone diet. However if you are feeling kind they are also a great base to add your own fresh meat treats to; we recommend adding slightly less Pure food to compensate for the extras