Pure is dog food with a difference.
Our pioneering approach provides your dog with the natural goodness and nutrients found in raw and homemade food.
Our natural, human quality dog food, uses only the very best fresh and raw ingredients, gently prepared through dehydration to retain essential nutrients.
Success StoriesView all >
"Jackson is 19 weeks old. He's always had smelly wind, runny poos and itchy skin ...."
“I am so amazed by the difference in my gorgeous dog thanks to your food! He is allergic to gluten/wheat (and nuts) and it makes him sick and lethargic ....
“My Boston terrier Louis has been on Pure since June and it’s been a God send. “My Boston terrier Louis has been on Pure since June and it’s been a God send. From being a puppy he has suffered from a sensitive tummy and...
“My two very fussy Mini Schnauzers have been dining on Pure for a year now and would never go back to anything else"
“My two very fussy Mini Schnauzers have been dining on Pure for a year now and would never go back to anything else. It was with great excitement that new flavours came out and Turkey Terrific is a big big hit. They can't wait to get stuck in which is a joy to see after years of bribery with extra meat tucked away in their old dried food!!...
"Bonnie loves her pure food and enjoyed mealtimes. Its been a god send during her pregnancy and i'm super excited to wean her little puppies onto it"